Heavy on the data and a little light in the story department

Crazy Rich: Power, Scandal, and Tragedy Inside the Johnson & Johnson DynastyCrazy Rich: Power, Scandal, and Tragedy Inside the Johnson & Johnson Dynasty by Jerry Oppenheimer
My rating: 3 of 5 stars

From a business perspective the Johnson company has a place in history. Known at the beginning for certain dubious tactics, which led to the initial rise of the brand name. Their influence on products and the marketing of these products is worth knowing from an historical point of view. The importance of their various products and the way they shaped their brand, the packaging and marketing in their early business era is quite memorable. Even now most households will have items made by the Johnson company in their possession.
Secondary to the business structure is the family,which was the emphasis of this book. A large complicated web of family connections, scandals and secrets hidden away from the public eye.
Most families will have their share of scandals and secrets, with the rich and famous they tend to get more press coverage and often the scandals are excessive due to their wealth.The rich are better at keeping certain things out of the public eye and I can imagine the Johnson emporium was not happy about the revelations in regards to child abuse and molestation.
At times I felt the information was superfluous to the Johnson family history. There was no need to mention Oprah Winfrey’s weight battles, Schwarzenegger’s affair with the maid or even Catherine Zeta Jones and her bi-polar issues. All that just seemed like excessive gossip.
The Johnson family doesn’t need the scandals of others to be infamous they do quite well on their own.
The story was more a compilation of facts, names, places and who married which person when and how often. It was less story and a lot of data. With the amount of data at hand it might have been better to concentrate on one branch of the family. Instead a lot of the facts are out of sequence and confusing at times due to sheer number of things packed into it.
I received a copy of this book via NetGalley.

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